Holiday Parks in Cornwall
Cornwall Holiday Park has grown into one of the fantastic national associations. Generations of families, by the turn of the century onwards, have abandoned Cornwall’s cities to head for their two weeks summer vacations on the British shore.
The Holiday Park had a rather humble beginning, essentially offering accommodation, food and entertainment all under one roof, more often than not on the edge of a big conventional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These holiday parks were quite popular with families looking for affordable holidays, in a time when international travel was more expensive and unobtainable for a big proportion of the overall public.
However as international travel became more affordable Britain saw the rise of the package holiday in the 70’s and 80’s, which meant Cornwall vacations no longer provided the value that was such a unique selling point for many of the parks that are popular.
The tough occasions that confronted the industry were certainly compounded by a change in perception of the holiday park encounter. When you mentioned holiday parks people began to think of the favorite TV series Hi-de-Hi rather than ending rounds of knobbly knees contests, donkey rides and red coat style entertainment. Regrettably combined with cold and windy chalets and indifferent food!
The holiday park has yet come a long way since its humble beginnings and in the past ten years the industry has seen a huge revolution in the breadth, quality and manner of holiday parks available in Cornwall.
Like many UK tourism business the independent and numerous holiday park owners began to find a decrease in the interest in their own holiday offering. The park owners created numerous solutions to counter the perception and the enhance the standard of the holiday park encounter.
Firstly the accommodation was upgraded. Customers were no longer pleased with basic amenities, therefore holiday parks spent millions on enhancing accommodation facilities, from upgrading the rooms to creating penthouse flats with plasma TV’s, four poster beds and room services. This resulted in holiday parks providing a more upmarket feel to all their accommodation and provided customers with a much greater selection of choice.
Second the entertainment offering changed hugely. Some UK parks began to specialise in only offering special entertainment breaks. Top comedians, shows and musical actions have begun to top the bill and themed weekends leading to entertainment such as county western, 60’s revivals and dance and sport breaks. Parks have also become better at targeting key groups such as adult weekends, family activity holidays or specific occasions such as stag and hen groups.
Thirdly the traditional three meals every day offering of parks has likely seen the greatest change. To accommodate to the change demands of holiday makers an increasing number of parks have began to offer self catering choices instead of providing half or full board and charging extra for foods. Some of the bigger chain parks have gone further and don’t offer you any catering, simply inviting the restaurants and fast food places to offer food on the Park. However, because the parks themselves have diversified, offering different things to different holiday markets, therefore has the catering, and a few holiday parks now make a virtue of how they offer three top quality foods daily.
One example of a business who remained before the game was Potters Leisure Resort. As Cornwall’s only Five Star Independent Park they’d long been investing to high quality infrastructure, catering and entertainment and the first costs of the project have been rewarded with a reputation for high quality holiday park encounter.
But Potters aren’t the only company offering high quality park style vacations. A growing number of improvements in Cornwall are building the lodge style accommodation away from the standard holiday park centres of seaside towns. The inland lodge fashion improvements have specifically moved away from the’playground’ picture and now offer champagne and hot tubs style breaks in a calm and secluded rural environment. With so much innovation in the business holiday parks will continue to offer more of what the holidaymaker needs and desires – a high quality holiday experience.
Holiday Parks in Cornwall